A website is one of the most powerful tools that a business can have – regardless of its size or type. While we make it so very easy to provide superbly built websites, here at Smart Web Strategy we know that one of the biggest obstacles to ‘going live’ is creating the site content – initially, and then into the future.
These days the term ‘content’ encompasses any of the non-structural elements of your website, including the:
Content can be used on pages about you and your business, your products and services, in downloadable documents, and importantly, in your blog or news section.
You’re Great At What You Do – So Are We!
Unless you are a writer with knowledge of marketing, we understand that creating content can be a real challenge, and that everyone – from your colleagues and family to the man next door – will have an opinion, or even offer to write for you.
But there is a formula to getting it right, and just one mistake can result in a potential client moving away from your site and onto a competitors. It is not a task for amateurs.
Your expertise lies in a particular area, be it food service, plumbing, dentistry, building, or practising law (things that we can’t do!), but at Smart Web Strategy we have experts of our own – including those who live and breathe content creation.
We work in collaboration with you – we want to understand your business, your market and your objectives, and in doing this we produce on-target messages for you.
Don’t do what everyone else is doing!
The content that we deliver speaks to your customer; rather than continually saying how good YOU are, we like to show that because of your expertise, you can help THEM. Our eye is always on your market and its needs.
There are so many websites with the same information, and the same promises. Not only is this boring for readers, but the search engines don’t like it either, and they reward web pages with original information. Every piece of content that we create for you is unique and relevant – no copied information comes from us!
Smart Web Strategy Website Content
- Works with your budget in mind
- Considers the site design and integrated marketing messages that will deliver maximum results for minimum expense, by effectively targeting your customers’ needs.
- Develops a content calendar to cover the development, posting and promotion of text, video and audio content.
You don’t need to become an author, a great copywriter, or a videographer when you partner with Smart Web Strategy – because we work hard on your behalf to make content that turns searches into results.
Let’s discuss what type of content fits with your budget and requirements here.